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FACEBOOK’S APOLOGY FOR THE PRIVACY BREACH OF USERS

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Facebook was quick to receive a lot of backlash from its users in the past week when CEO Mark Zuckerberg gave a full page apology in seven British and three American newspapers. In 2014, an application by the name of Cambridge Analytica had access to 50 million Facebook accounts and their private information. Facebook app developers have overtime been busy with protecting user data by introducing features such as Facial Recognition to ensure picture privacy and news feed bulletins to show relevant information to its users. However, they have lacked in protecting user data and this has resulted in a loss of trust in the company.

NOT A VERY CONVINCING APOLOGY

Mark Zuckerberg stated on his Facebook page that, “We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you.” Zuckerberg appeared in an interview on CNN where he offered a verbal apology for this breach of trust and for not timely looking into the matter. The newspaper ads read that, “We’re now taking steps to ensure this doesn’t happen again.”

However, despite the apology Facebook stocks have fallen and a #DeleteFacebook hashtag was seen trending on twitter.

FACEBOOK PROMISES BETTER PRIVACY RULES

In order to make Facebook a better social media website and protect user data, the company is looking into what sorts of application have access to user information. They are identifying the applications which pose a threat to their privacy and following the Cambridge Analytica privacy breach in which user information was sold to the app against Facebook terms and conditions, Facebook has changed its collection rules.

The company promises that if it finds offenders it will, “ban them and tell everyone affected.”

Other than this Facebook has also introduced child protection settings and introduced new features in the account security section.

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