Instagram is quickly becoming the most famous social media channel both for users as well as businesses because of its ease of use and diversified user experience. So it does not come as a surprise that Facebook is working continuously to improve it.
Here are the latest updates from Instagram which will benefit businesses and customers alike.
Crack down on ‘inauthentic activity’
Ever wondered how bad quality posts keep getting high likes and comments and adding followers? That’s because people actually pay for all this.
But that won’t work anymore.
The users will also be notified through a note, letting them know why their likes, comments, and followers were reduced.
IGTV Preview in stories
You can now share a preview of your favorite IGTV stories on your Instagram. Longer-form, full screen mobile is the latest and the most commonly used feature to engage users these days so make full use of this feature.
You can also share your own IGTV video content on your Instagram story.
- View the IGTV video that you want to share.
- Click on that little paper airplane symbol in the bottom left-hand corner.
- Click on the “add video to your story.”
Shopping feature for customers
More of an Instagram-Pinterest hybrid, this feature lets customers create a virtual wish list which they can access any time to order products from you.
Instagram is also testing a new feature which lets visitors see a list of clickable, tagged products that the business has active. They can also see all the available products
More than 60% users on Instagram find a new product via Instagram so make sure you integrate new shopping feature to become discoverable.